Revisit Your Job Descriptions This August

This month, let's focus on a simple but powerful change: your job descriptions. Clear, accurate job adverts are your first impression to potential employees. They help you attract the right people and filter out those who aren't a good fit, saving you time and effort.

Why Your Job Descriptions Matter

A well-written job description does more than just list tasks. It tells a candidate what to expect, what skills they need, and how they can grow with your company. In the competitive Felixstowe, Ipswich and Suffolk jobs market, clarity helps you stand out. Poor descriptions often lead to a high volume of unsuitable applications, or worse, no applications at all from the talent you need.

What to Check For

Review your current job descriptions with a critical eye. Are they still accurate? Have roles evolved since you last advertised? Focus on these key areas:

• Role Purpose: Does it clearly explain *why* this job exists and its contribution to the business?
• Key Responsibilities: List the main duties. Use action verbs. Avoid jargon where possible.
• Required Skills & Experience: Be specific. Differentiate between "must-haves" and "nice-to-haves." For example, do they *really* need 5 years' experience, or is 2-3 years with the right attitude enough for a freight forwarding role?
• Company Culture & Benefits: Briefly mention what it's like to work for you. Do you offer flexible hours, training, or progression? These can be key differentiators.
• Salary Range: Providing a salary range, even if broad, can significantly improve application quality. Our data shows median advertised salaries for Shipping roles at £37,500 (across 3 roles) and Transport roles at £40,000 (across 3 roles). Being competitive, or at least transparent, helps.

What to do this month

• Pick one key role you’re currently recruiting for, or expect to recruit for soon.
• Review its job description with a colleague from another department for a fresh perspective.
• Simplify language and remove any outdated tasks or requirements.
• Add a short paragraph about your company's values or what makes it a good place to work.
• Consider including a salary range if you don't already, or review if your current range is competitive.